How to write your company one-liner
Get your description in order by following the example of Stride Funding, Aviatrix Systems and ROYBI. How does the one-liner fit into an integrated messaging framework? That’s in here, too.
How to avoid small talk
Five questions to ensure you never make small talk again. A link to excellent insurance for small businesses. And $212 million raised with funds coming from the Dept. of Labor to support women affected by the opioid crises.
Business Models for Startups
Fresh from vacation come two key takeaways: think epically big and don’t waste time re-inventing your business model. Here are 16 proven business models that will live up to your vision.
How to Be a Good Client
Rachel Lazar from Lazar Marketing Consulting offers 5 ways to get the most from your flexible workforce and not suck at being a client.
A Scope of Work Template to CYA with Vendors
A tool for startup founders inspired by Underwire’s own mother, Mary Beth Stromberg, and an update from Nancie Weston, CEO of Raiin.
Psychic Sidekicks
From lepidolite to black tourmaline, here’s your boss guide to the psychic secret weapons of the business world. You’re welcome!
Michele Mehl: The Master of Startup Content Strategy
Michele Mehl, CEO and Founder of Excy, talks steady growth and instructs in how to use content strategy to sell, engage and get over yourself.
Richa Prasad: How to grow fast without VC funding
Richa Prasad, CEO and Co-Founder of Coach Viva on the strategic mindset shift that can help you drive profitability without venture capital.