Necessary support for women kicking ass in businesses

Underwire is a newsletter for female founders kicking ass in business.  


“She’s bat-shit crazy.”

Jill Wenger borrowed $20,000 from her grandparents to start Impulse, a designer clothing boutique that started in Seattle and turned into Totokaelo. Jill grew the brand into a global, $20M+ per year ecommerce operation with a cult following. She sold Totokaelo to Herschel Supply Company in 2015.

I’ve heard from a couple of people who worked for Jill that she’s wackadoo. Hell yes she is. Because she has to be.

We have to be.

There's a lot that happens in between starting and selling a business. Those are the stories I want to tell. There's more to be learned from the middle than the beginning or end. Profiles of women, resources and advice—necessary support for running businesses our way.

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