Necessary support for women kicking ass in businesses

Underwire is a newsletter for women kicking ass in business.  


“She’s bat-shit crazy.”

Jill Wenger borrowed $20,000 from her grandparents to start Impulse, a designer clothing boutique that started in Seattle and turned into Totokaelo. Jill grew the brand into a global, $20M+ per year ecommerce operation with a cult following. She sold Totokaelo to Herschel Supply Company in 2015.

I’ve heard from a couple of people who worked for Jill that she’s wackadoo. Hell yes she is. Because she has to be.

We have to be.

There's a lot that happens in between starting and selling a business. Those are the stories I want to tell. There's more to be learned from the middle than the beginning or end. Profiles of women, resources and advice—necessary support for running businesses our way.


Most Recent Articles