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Images harder to "read" quickly, leading one to wonder, what is Willa, anyway? https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1559580605094-ZNS1PPMK99R4CD7J4ZUN/facebook-indiscretion.png Articles - 42 Memory Lane Hail Mary: Month Three https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1559580427262-WIYYTZNS2UUACTXFLBET/Upside+Down+BB+FB+ad.jpg Articles - 42 Memory Lane Hail Mary: Month Three https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1559580493531-YQPTVF783H44Y9X3XO2X/Indiscretion+BB+FB+ad.jpg Articles - 42 Memory Lane Hail Mary: Month Three https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1559580781614-R18QYCAX7TNB0TKLLXL0/conference+visual.png Articles - 42 Memory Lane Hail Mary: Month Three https://www.underwire.works/articles/mod-pizza-modsy-soda-says-talkspace-funding monthly 0.5 2019-06-23 https://www.underwire.works/articles/memorial-day-2019-margaret-jane-swendsen monthly 0.5 2019-05-27 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558970496734-VLQY761TUZNT063IZBU3/mjs_polaroid+.png Articles - In memoriam: Margaret Jane Swendson https://www.underwire.works/articles/may-ifs-great-jones-brand-pentagram-fortune-500-unicorns monthly 0.5 2019-06-19 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376046750-VLZO1F0506SD9SRC2852/00-story-great-jones.gif Articles - May Ifs: Happiness Is a Choice https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376351662-CK9ARIANPWDA7FZEL3HG/gj_photoshoot.jpeg Articles - May Ifs: Happiness Is a Choice A still image from a photoshoot. Tone-setting. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376368030-QUMJT95HIOFZNALTS5ES/gj_posters.jpg Articles - May Ifs: Happiness Is a Choice Urban poster series. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376320992-7NKRVHF1ZLF1QX175NSD/gj_engraving.jpeg Articles - May Ifs: Happiness Is a Choice The option to personalize the lid with a saucy engraving. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376597151-2Q9ICGYOD2LXYSY1GFEJ/its-great-to-suck-at-something-9781501195761_lg.jpg Articles - May Ifs: Happiness Is a Choice https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376280943-XTRXLIU631KTCKU4WZ87/gj_pkg2.jpeg Articles - May Ifs: Happiness Is a Choice A packaged set. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376521282-BLZSIWKKL4YWES4XGWVL/Fortune_500_ceos.png Articles - May Ifs: Happiness Is a Choice https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376984106-GKNWJ2QZ0Y1W7YYM0ZIZ/gj_pkg1.jpeg Articles - May Ifs: Happiness Is a Choice The packaging. How can you not be happy looking at this? https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376226929-Z0Q6E3KJKDSVTNVXKOYR/gj_still_1.jpeg Articles - May Ifs: Happiness Is a Choice The homepage. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1558376301870-0QYM3R8LPB5KFC0VRPE1/emo_great_jones_01.jpg Articles - May Ifs: Happiness Is a Choice The box can be re-used by the chillins of the purchaser. Aww. https://www.underwire.works/articles/away-nextdoor-unicorns-core-hatch-funding monthly 0.5 2019-06-23 https://www.underwire.works/articles/scope-of-work-template-for-startups monthly 0.5 2019-09-10 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1557769060340-167X72V49AGKX1HU60FA/Mom%2Bmom.png Articles - A Scope of Work Template to CYA with Vendors The beautiful madre of the mother of Underwire in 1971 (left) and 2017 (right). https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1557769183722-4IHXXM76R0W2CNCQN2AC/underwire_sow_template.png Articles - A Scope of Work Template to CYA with Vendors Click through the see the full SOW template. Or click here. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1557769743612-A9R9QWQHW58LEQ5BDY93/FFA_.jpg Articles - A Scope of Work Template to CYA with Vendors The inaugural cohort of the Ready Set Raise accelerator. A powerful sight. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1557769268800-J6PGRJN76422IDOM7JAE/dracarys.gif Articles - A Scope of Work Template to CYA with Vendors https://www.underwire.works/articles/vice-media-lunapbc-daye-venture-funding monthly 0.5 2019-06-24 https://www.underwire.works/articles/techstars-2019-seattle-accelerator-surbhi-rathore-mh-lines monthly 0.5 2019-11-06 https://www.underwire.works/articles/surbhi-rathore-ceo-rammerai-techstars-2019-seattle-accelerator monthly 0.5 2019-08-29 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1557159686190-17CFEX0BSO38X3NWYBWT/surbhirathore_rammerai.png Articles - Techstars x Underwire: Surbhi Rathore Surbhi Rathore, CEO and Co-Founder of Rammer.ai and 2019 Techstars Seattle participant https://www.underwire.works/articles/mh-lines-ceo-automaton-techstars-2019-seattle-accelerator monthly 0.5 2019-06-19 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1557158115178-KIFOV8YUZRKYEJHXZOZE/mhlines_automaton.png Articles - Techstars x Underwire: M.H. Lines M.H. Lines, CEO of Automaton and 2019 Techstars Seattle participant https://www.underwire.works/articles/mejuri-zum-funding-serena-williams-vc-crunchbase-q1-2019-diversity-report monthly 0.5 2019-06-23 https://www.underwire.works/articles/underwire-one-year-anniversary-what-it-takes-to-produce-an-email-newsletter monthly 0.5 2019-04-29 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1556562288639-CX8ITDDJ7Y6IPQVA1FOO/Bear-funding.png Articles - How to Produce a Weekly Newsletter This how I track the funding. Throughout the week I add updates in the precise format they’ll appear on the newsletter and website. This was last week's update. This info also gets tracked in a Google Sheet. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1556562799854-PAEIM54BB4UZ79DR5TRC/CEO-polaroids.png Articles - How to Produce a Weekly Newsletter Clockwise from upper right: Kristen Miller (Stylyze), Laura Clise (The Intentionalist), Richa Prasad and Lucy Liang (Coach Viva), Nancie Weston (Raiin), Michele Mehl (Excy), Dani Cone (Cone & Steiner), Jana Kleitsch (Wanderlust Society) and Sarah LaFleur (MM. LaFleur) https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1556562632540-IUYA2PDZV1AQ64NFTWOU/Underwire-styleguide.png Articles - How to Produce a Weekly Newsletter The one-page Underwire style guide that I use all the time. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1556562597780-6FH25CTXNDNZB8S8EFMV/Underwire-mood-board.png Articles - How to Produce a Weekly Newsletter The moodboard that jumpstarted the Underwire visual identity. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1556562144484-R0BEYVQ55LE9IBGZ4FH7/venetia-berry.png Articles - How to Produce a Weekly Newsletter Illustration by Venetia Berry https://www.underwire.works/articles/the-crowdsourcing-rainmaker-nancie-weston-raiin monthly 0.5 2019-06-23 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555962029004-WDKW6SNDN9AISGYVBUHD/RAIIN_pitcher_whitehandle.jpg Articles - Nancie Weston: The Crowdsourcing Rainmaker Raiin prototype https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555952317996-28TVQNH1P15SWQPM6VL8/Nancie_ss_header.jpg Articles - Nancie Weston: The Crowdsourcing Rainmaker Nancie Weston, CEO, Founder and Inventor of Raiin https://www.underwire.works/articles/carrot-fertility-everywell-kids-on-45th-myvilliage-funding- monthly 0.5 2019-06-23 https://www.underwire.works/articles/april-ifs-rancho-gordo-tamccann-thebent-women-in-cloud-accelerator monthly 0.5 2019-04-15 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555349087428-3OQB1213FYP9WRNBH7GY/broadly.png Articles - April Ifs https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555349225403-5CLKKMG6Q7BK5DN6DDHC/the-bent-no-no.png Articles - April Ifs Props to The Bent's Insta feed for the clever use of illustration for daily affirmations and storytelling. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555349032138-16HVHBDZVO0N4BDAF3NT/tonl.png Articles - April Ifs https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555348887820-BKXKW7AR2W47VQKRM7WA/tara-gimmer-headshots.png Articles - April Ifs https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555349326762-BX398JX4BHOR0EL7ZNWO/beans.jpg Articles - April Ifs Illustration by Cari Vander Yacht https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1555348775710-25SJLKM8MM443S8P2GF0/wic.jpg Articles - April Ifs https://www.underwire.works/articles/bentobox-himama-shopback-venture-funding monthly 0.5 2019-06-23 https://www.underwire.works/articles/42-memory-lane-hail-mary-series-facebook-ad-campaigns-landing-pages-messaging monthly 0.5 2019-06-03 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746449409-2YYHVHWFCU14O2OTI23Z/Mom+LP+easy_2.png Articles - 42 Memory Lane Hail Mary: Month Two Messaging around ease, also with a CTA of HUGE discount. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746540711-NZG0Z5JJQB7ANDUVA5G2/Bride+LP.png Articles - 42 Memory Lane Hail Mary: Month Two For Brides we anchored on adding video to their wedding album. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746352344-N1H1T69SVUT1WWQBG04V/BrideFB+ads+Top+Performer.jpg Articles - 42 Memory Lane Hail Mary: Month Two We had two Bride ads from the beginning. The other one didn’t pull at all and this one is doing so well we never launched another to try and beat it. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746489271-NV1Z0GVVTJ6TWDZIMXDZ/MOM+LP+save+memories_3.jpg Articles - 42 Memory Lane Hail Mary: Month Two Messaging around saving your sanity, CTA of $50 off upon launch. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746322721-XJ86LKHNSJMM0W0I06MF/FB_lowestperformers.png Articles - 42 Memory Lane Hail Mary: Month Two These ads did not do well. Too generic? Too weird? Who knows. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746822687-HG2N4S4DB35BCESYI0NV/42ML_1200x600.gif Articles - 42 Memory Lane Hail Mary: Month Two https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746070701-YN6AFUE35L2ZOUBDI5OL/FB_top+performers.png Articles - 42 Memory Lane Hail Mary: Month Two These two Facebook ads far outperformed the others in driving clicks to the landing page. We believe it's because of the humor, and that these are the kind of moments you most want to save and remember. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554746416534-FQZP404K4HZ5U5JAG1ZX/Mom+LP+no+time_1.png Articles - 42 Memory Lane Hail Mary: Month Two Messaging around saving time with a CTA of HUGE discount. https://www.underwire.works/articles/blume-cora-elvie-nextgenjane-nutrafol-good-dog-venture-funding monthly 0.5 2019-06-23 https://www.underwire.works/articles/psychic-sidekicks-crystals-for-better-business monthly 0.5 2019-09-10 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143462011-KUZLZPTHLX80F58I9ZP2/hematite_spheres.jpg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143045558-BNKR90NFFF9CFTE5CI8Z/selenite.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143134956-XL4FXVVEGMXLOGL8WV0G/lepidolite.jpg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143430102-LYO7OPQM9IQLD538JJN0/kyanite.jpg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143218658-0YGVXXJ3MP3NPXSI1KYS/blacktourmaline.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142742680-I3FBO3C30JV0PUB8IA8K/spirit-quartz.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142666390-LZXN1URX3AOB9DSZ3XLC/smoky-quartz.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142705071-6RQ7GBBH4EM8117LIJE7/pyrite-showpiece.jpg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143185862-KRLS8HMJ4C41SP6R96VD/fluorite.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143097524-CUI66EBQLGOGINWP70VP/rose+quartz+sphere+dias.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143388147-ZCG096CZ73KXIA6M2CFV/lapis-lazuli-crystal.jpg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142857994-RYXRXX1GD3RQLPUCOP5T/citrine.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143496453-VI5B24THAYDSLZNTF7DQ/malachite.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142913495-2SL26VVDV9JUPZP8C1TG/turquoise.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142956911-PFWQMZO0JLHQ8LZI0WOI/emerald.jpg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142822409-X4X0X0B8INYUSPZ33F1W/argonite.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143292717-8O1ZFZAO3494YUY1Y1LT/labradorite.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554143004333-LPOD3ARUCI33P3T7TLX6/danburites.jpeg Articles - Psychic Sidekicks https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1554142779077-IM1E1MVUFZ7XUSAUE3O6/Apophyllite.jpg Articles - Psychic Sidekicks https://www.underwire.works/articles/weekly-funding-ellevest-tinkergarten monthly 0.5 2019-06-23 https://www.underwire.works/articles/glossier-rent-the-runway-unicorn-startup-fundraising monthly 0.5 2019-03-25 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553536995872-RT883A9I2UZMTHQGWR0R/jennifer-hyman-crop+ss.jpg Articles - March Ifs Unicorn #2, Jennifer Hyman, CEO and Co-Founder, Rent the Runway; she fundraised while pregnant https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553536950708-5AAY2KFTX4D525K0KKOL/emily-weiss-ss.jpg Articles - March Ifs Unicorn #1, Emily Weiss, CEO and Founder of Glossier https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553537184864-IHGF1KV0BTYYII73ZMS0/glossier_insta.png Articles - March Ifs Instagram is Glossier's #1 platform and the heart of their "retail-tainment" social strategy. They receive 5 customer direct messages per minute. And they proudly showcase how their customers really use their products. https://www.underwire.works/articles/glossier-rent-the-runway-cleo-maude-henry-the-dentist-funding monthly 0.5 2019-06-23 https://www.underwire.works/articles/nicole-byer-amber-ruffin-julia-child-the-fabliaux-startup-resources-for-comic-relief monthly 0.5 2019-03-24 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553446778192-HN770ZJ7HNFAJT25KE04/julia-child-660x510.jpg Articles - Funny biz https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553446493209-32UI20KE9GYWXBNHN61H/whywon%27tyoudateme.png Articles - Funny biz https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553446300316-RGXZSE2SHHJYX2BOGOJ8/Screen+Shot+2019-03-16+at+6.41.55+AM.png Articles - Funny biz https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553446697965-B72G5HGME0NDKV6VDHDM/fabliaux.png Articles - Funny biz https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1553446343300-FFL4WMNHI6AUU2SWW7UB/yao.jpeg Articles - Funny biz https://www.underwire.works/articles/amun-fairy-godboss-girls-who-code-oova-serial-box-raise-22-million monthly 0.5 2019-06-23 https://www.underwire.works/articles/michele-mehl-growth-content-strategy monthly 0.5 2019-09-10 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1552337696425-FS0TQSMASMK3K1S7DL99/m_triptic.jpg Articles - Michele Mehl: The Master of Startup Content Strategy Michele in action. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1552337606049-KDTR9FU9BYXLOSKS7ZRM/msmehl_header.jpg Articles - Michele Mehl: The Master of Startup Content Strategy Michele Mehl, Founder and CEO of Excy https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1552329575801-JIQOIBLC45ZDZ2DJKDMI/excy_live.png Articles - Michele Mehl: The Master of Startup Content Strategy Excy’s Live page. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1552329849336-IT6CEC0KBAURJGLMGNKT/excy_app.jpeg Articles - Michele Mehl: The Master of Startup Content Strategy The Excy app. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1552329449783-YHLXXACSN98MTNPYU4MA/excy_arm_candy.png Articles - Michele Mehl: The Master of Startup Content Strategy Excy’s most popular video. Watch it here. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1552329338388-NPMXUQMVS0HNM8TD4JAS/excy_short_screenshot.jpeg Articles - Michele Mehl: The Master of Startup Content Strategy A note from Michele’s “50s Project” file. https://www.underwire.works/articles/marie-kondo-kuli-kuli-luminary-media-max-bone-raise-105-million monthly 0.5 2019-06-23 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1552323506074-8TEF3UFOJ94PTN7YYVHJ/crunchbase_todate_intl_female_funding.png Articles - Weekly Female Founder Funding Update https://www.underwire.works/articles/42-memory-lane-series-launch-149-million-raised monthly 0.5 2019-03-04 https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1551727587625-OHF7X0QI9Y1AZSR9XTCO/FB+error.jpg Articles - Series Launch: 42 Memory Lane Hail Mary Facebook “protecting us.” Took days to resolve. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1551726948095-Q4CJJ85S4ODJYJENKAL6/42ML%2Bhome%2Bpage%2Bversion%2B2.jpg Articles - Series Launch: 42 Memory Lane Hail Mary Work in progress home page. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1551727815171-3A35XL2Z7JQJAKXCFGAY/LP2.png Articles - Series Launch: 42 Memory Lane Hail Mary https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1551727854280-TYJW6N3LLXNQ167XPJCR/LP1.png Articles - Series Launch: 42 Memory Lane Hail Mary https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1551726640150-V6PJYMHJKKIWSX1ZFX93/42ML_1200x600.gif Articles - Series Launch: 42 Memory Lane Hail Mary https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1551727460550-ZPQ5A6IGIQUYXR04J40V/SS_ad_sidexside.png Articles - Series Launch: 42 Memory Lane Hail Mary Facebook ad campaign mockups. https://images.squarespace-cdn.com/content/v1/5a9b17867e3c3aa52c57dae2/1551727873670-DCREKG30VKO7UH64GXMY/LP3.png Articles - Series Launch: 42 Memory Lane Hail Mary Landing page iterations for different audiences—brides, moms and grandmas. 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